Abstract
This chapter shifts the focus to strategies which can be regarded as part of the community-building function of football clubs, that is, strategies to engage the cultural crisis, for example by creating new anchor points for collective identities. The chapter analyses club branding strategies, statutes and agendas as well as questions of ground ownership and the creation of ‘sense of place’.
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Ziesche, D. (2020). Cultural Coping Mechanisms: Communitisation, Or—(Re-)Engaging with Communities. In: Lower League Football in Crisis. Football Research in an Enlarged Europe. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-53747-0_8
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