The #supermariobros #movie is set to arrive in cinemas on Wednesday, 5 April. Super Mario (based on the @nintendo Game IP ) is one of the top Games IP most frequently used in movies according to our latest Omdia Cinema and Games research! The increased quality of new movies and TV series based on games have increased in popularity and quality over the last couple of years and we expect the renevues of this new movie to hit 2023 records this week! Contact the Omdia team for more info :) Charlotte J. David Hancock James McWhirter #gdc2023
Very curious to see how the The Super Mario Bros is received by the wider audience post-premiere - from my understanding there are a lot of references to the series' lore going back to the 80s games, which many viewers would have been exposed to. But it might not resonate with older viewers who aren't familiar or did not grow up with the IP.
This topic is a great example of what Omdia does best - connecting the dots! - between games, video, consumer research and cinema!
Once again... Sonic and Mario will be compared to eachother again - what a long time rivalry and super exciting to see what the results will be. So far i only heard good things about the Mario movie. :)
Senior Director @ Omdia, Informa Tech| MBA | Media and Entertainment | Keynote speaker
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