The name of the agency I worked in during those times meant "Saber". How could we use it in a New Year greeting and make it bright and extraordinary (among all those boring and all-the-same greetings from the others)? 
We made a cake that looked like a cut-off Santa's head...
A greeting card was a picture with a beheaded Santa without his head sitting on a reindeer (looked like a famous Headless Horseman). The inscription says (in brief): "Does that guy bother you every year with the same humorless jokes and senseless arrangements like "jingle-bells and so on"? Do you meet him at every corner? Does it really spoil your holidays? Relax and enjoy - we got rid of him! Forever.   Sabre always separates the main thing from the secondary. Happy New Year and a really nice celebration!"
Who killed Santa?
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Who killed Santa?

New Year greeting and agency self-promo

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