Snap AR

Excited to share our new AR campaign with Disney and 20th Century for Kingdom of the Planet of the Apes — one of our largest location-based AR activations ever! This transforms various locations worldwide into the lush world featured in the movie. #Snapchat #augmentedreality #SnapAR #KingdomOfThePlanetOfApes

This weekend, Nike partnered with Arcadia to launch the world’s first AR spatial competition: Victory Mode!  Live at the Champs Élysées, we transformed the Paris sky into an interactive field of play in prep for the 2024 Summer Olympics. Featuring a gauntlet of AR games, a  live scoreboard with a custom ranking system, and a real-time sky compass navigating people to Nike events, the team combined a suite of integrated features into one ground breaking AR Lens. Try it out for yourself here: https://lnkd.in/gx-r_tTr #SnapAR #AR #Snapchat #Nike #VictoryMode #VictoryDome

Congratulations to March’s Lens Creator Rewards Program winners! 💰💰 Explore this past month’s top-performing Lenses at https://lnkd.in/eVxpGwib Plus, don’t forget to submit your best work by April 30 for this month’s chance at rewards!

Yesterday, we announced Snap Inc's Q1 2024 earnings and I'm proud to share the progress our team has been making in service of our community, clients, and partners. We've been hard at work over the last year to improve our ad platform to drive better outcomes for our advertisers, and I'm so encouraged to see the value we've been able to provide. A few highlights: Community Growth: We now reach 422 million daily active users (+10% year-over-year) and more than 75% of 13- to 34-year-olds in over 25 countries, with these countries representing over 50% of global ad spend. Revenue Growth: We grew revenue faster than anticipated –  reaching nearly $1.2 billion for the quarter (+21% year-over-year). Ad Platform Improvements: We improved our Conversions API (CAPI), which enables new identifiers and parameters for unlocking dynamic retail ads and improved support for ROAS optimizations. These updates, along with new partnerships and improved partner collaboration, led to CAPI integrations growing approximately 300% year-over-year in Q1. Content Growth: Total time spent watching Spotlight content increased more than 125% year-over-year. And, total time spent watching Stories from Snap Stars grew more than 55% year-over-year in Q1 in North America. I've been telling my team that "together, we go further," and yesterday's results are a great example of that ethos. Thank you to all of our partners for believing in us and contributing to our continued growth and innovation. Excited to share more opportunities for our clients next week at NewFronts! Read more in Bloomberg here: https://lnkd.in/ebqzBk3z 

Snap’s Darshan Kantak on Ad Platform Improvements: On today’s earnings call, we shared that Q1 revenue grew over 20% YoY, largely driven by our ad platform improvements. Hear from our SVP of Revenue Product Darshan Kantak on the progress we’re seeing, including new categories for Pixel Purchase, improved Conversions API, growth of SMB advertisers, and our commitment to brand safety. Learn more at https://lnkd.in/exfmnXw5

Say hello to the new Friends API in #LensStudio 5.0 Beta! 👋 Help Snapchatters build deeper connections with friends and family by creating Lenses that feature their friends’ Bitmojis, birthdays, zodiac signs, and Snapstreaks. Get creative with personalized quiz and randomizer games that are more social than ever. As always, Snap will only include info OK’d by the Snapchatters themselves! Learn more at https://lnkd.in/d-JGWcPY 

Congratulations Jaeger-LeCoultre, Snap Inc., MediaCom and of course QReal/Alper Guler on crafting such a realistic experience ⌚️👏🏻 Cc: Julie Fauveau Marie Koch

100 days before the Paris 2024 Olympic Games, let's take a leap back 100 years and relive the 1924 Paris Games in augmented reality!. Immerse yourself in the VIIIth Olympiad and discover the athletes who left their mark on sporting history in the streets of the capital. This unique experience combines sporting heritage and cutting-edge technology for an unforgettable journey through time. Not in Paris? No problem! The "Paris 1924 Stadium" experience is accessible from anywhere in the world. Head to the "Lenses" tab on the official Olympics account on Snapchat to discover these amazing experiences. Don't miss out on this incredible opportunity to connect with Olympic history! #Paris2024 #OlympicGames #AugmentedReality #AR

Get ready for 🌼 The Spring Into Action Lensathon 🌼 Details below👇 The Snap AR x Lenslist Spring Into Action Lensathon is officially open! Here's the summary of what you have to know: 📝 Your Task Create and publish interactive, culturally relevant, and globally relatable Lenses - we want Snapchatters to spring into action and tell their stories on Snapchat using your Lenses. You can submit Lenses in 4 different categories: 🪩 Pop Culture, 🙌 Interactive, 💫 Self Expression, 🌍 The World Around You. 🚨 Remember to tag your Lens with #Lensathon24! 💰 Prizes With a $30,000 prize pool, in each of the categories above you can win: 🥇 1st Place: $2,500, 🥈 2nd Place: $1,500, 🥉 3rd Place: $1,000, 🏅 Runners Ups (6): $250. On top of that, we're also introducing Top Video Post Prizes - the more Daily Unique Posters take Snaps with your Lens, the better chance you can win! Each week starting April 15 we'll be selecting 3 winners to award with: 🥇 1st Place: $500, 🥈 2nd Place: $300, 🥉 3rd Place: $200. Stay tuned for live workshops with the Snap team on their YouTube channel, go to our link below to learn more about the Lensathon and submit your Lenses - you've got time until May 12! 💛 https://snap.lenslist.co

Elevate your training for Wings for Life World Run with Snap's augmented reality technology. As we count down to May 5, experience the thrill of the virtual Catcher Car with AR Lenses integrated directly into the event app. These innovative AR Lenses, powered by Snap's Camera Kit, enable runners to track and share their training and achievements across platforms. Prepare for race day on May 5 by downloading the Wings for Life World Run app today — and run for those who can't. #Innovation #AR #WingsforLifeWorldRun