According to Ritz Crackers, we've been using them wrong this whole time.
Taking to its official TikTok account, Ritz shared a handy hack for cutting slices of cheese with the outside of a Ritz cracker. All you need to do is use the scalloped edge of the cracker like a pizza cutter to make indents into a cheese slice, allowing you to easily pull it into a nicely cut slice. The cheese slice can then be classically sandwiched between two Ritz crackers.
The video was posted four days ago and has been viewed over two million times. "What people think the edges on RITZ Crackers are for," reads the beginning text, along with, "wow," "so pretty," "aesthetic," and "beautiful scallop."
As demonstrated in the video, the edges are for much more than that. Admittedly, the cracker doesn't cut the cheese all by itself, and a little pull is required by hand after. "It loosened it though," commented the Ritz TikTok account after the hand-pulling was pointed out.
Pretty innovative for 1934, when Ritz Crackers were first introduced, but has this 'hack' really been around for over 95 years? Not really. The company admitted in the comments that the video might not be telling the absolute truth about whether the hack was actually the reason for the scalloped edges.
"But we're Ritz, we're allowed to," wrote the company in response to a comment suggesting that "they had just made it up."
As for whether it actually works? Seemingly so, but make sure you use a light hand as comments show complaints of the crackers snapping upon trial.
"Ritz you are making me question my entire existence," commented one viewer.
"Maybe if they didn't shatter if you touch them with a feather," wrote another TikTok user, not convinced by the suggested hack.
Ritz Crackers went viral on TikTok recently with another, potentially more useful, food hack. The hack suggested users line up the top of a spray cheese can with the crackers' middle hole. Then you continuously and slowly spray the cheese out of the can, causing it to circle round on itself, covering the whole cracker.
Regardless of whether or not the hack is that beneficial to Ritz Crackers eaters, it's certainly proven just how well food brands can use TikTok to their own advantage. In 2020, Chipotle joined TikTok and went viral with the #ChipotleLidFlip, which saw users drop their Chipotle bowls on the edge of the lid to flip it.
Uncommon Knowledge
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