Without fanfare, Google has changed its logo for only the third time in a decade – by just two pixels.
The search firm updated the logo on its front page at some point over the bank holiday weekend, having moved the "g" to the right by a single pixel, and the "l" down and to the right by one pixel each.
Google is tight-lipped on why it made the change to the kerning – the typographical term for adjustments to the spacing between characters – but the posters on Reddit's Mildly Interesting subforum, where it was spotted, note that the alteration finally makes the baseline of the "l" and the rightmost "e" in the logo match up.
From the company which famously a/b tested which shade of blue to use in adverts – and made $200m in the process – you can be sure the decision wasn't made lightly.
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